A go-to-market partner for Spikeball Smash.
Launch sprint up front, growth + community ops after.
One team, one roadmap — August 14 through Season 1.
OFF-CAMERA REFERENCE · CONFIDENTIAL
SLIDE 01 / 05 · TRILLION DIGITAL™
);
}
/* Slide 2 — the two halves */
function SlideDiagnosis() {
const halves = [
{
k: "FIRST HALF",
when: "M1 — M2 · 60 DAYS",
verb: "Spike",
body: "Sixty days to make August 14 unmissable. Wishlist velocity, paid creative on rotation, press lined up to the cross-play moment. We sprint with you to release.",
metrics: ["Wishlists", "Day-1 sales", "Press impressions", "Cross-play installs"],
tag: "LAUNCH WINDOW",
accent: "hot"
},
{
k: "SECOND HALF",
when: "M3 — M12 · SEASON 1",
verb: "Run",
body: "Launch is a moment; a game is a habit. Community ops, weekly content cadence, paid scaled on what's converting, retention loops tuned every week. All the way through Season 1.",
metrics: ["Retention D30", "Community DAU", "CAC payback", "Repeat sessions"],
tag: "SEASON ARC",
accent: "yellow"
}];
return (
Two halves. One scoreboard.}>
{halves.map((h, i) =>
{String(i + 1).padStart(2, "0")} · {h.k}
{h.when}
{h.verb}.
{h.tag}
{h.body}
KPIs WE'D MEASURE
{h.metrics.map((m) =>
→ {m}
)}
)}
);
}
/* Slide 3 — budget recommendation */
function SlideApproach() {
const phase1Core = [
{ num: "01", name: "SEM · Search Ads", price: "$3,000", unit: "/mo", note: "Capture high-intent traffic the moment someone types “roundnet game.”", tag: "+ SYNERGIZES WITH SEO" },
{ num: "02", name: "Video Ads", price: "$2,500", unit: "/mo", note: "YouTube pre-roll + programmatic — spike highlights and trailer cuts where players already scroll.", tag: "" },
{ num: "03", name: "Display Ads", price: "$2,000", unit: "/mo", note: "Always-on retargeting + display — keeps the trailer chasing warm leads off the site.", tag: "" }];
const recommendations = [
{ num: "04", name: "Website Remaster (RWD)", price: "$4,495", note: "Performance-built. The conversion floor every other line item stands on.", tag: "★ HIGHLY RECOMMENDED" },
{ num: "05", name: "SEO+", price: "$990", unit: "/mo", note: "Only required if you proceed with the remaster. Three-month minimum.", tag: "ORGANIC SEARCH-RANK GROWTH" }];
const phase2 = [
{ num: "06", name: "Connected TV (CTV)", price: "$5,000", unit: "/mo", note: "Hulu, Roku, Peacock. Party-game players watch with friends already in the room.", tag: "BEST FOR COST-EFFICIENT REACH" },
{ num: "07", name: "Social Ads", price: "$5,000", unit: "/mo", note: "Meta + paid social — wishlist push before launch, community fuel after.", tag: "" }];
const sumMo = (list) => list.reduce((s, m) => s + parseInt(m.price.replace(/[$,]/g, ""), 10), 0);
const phase1OneTime = 0;
const phase1Mo = 7500;
const recoOneTime = 4495;
const recoMo = 990;
const phase2Total = sumMo(phase2);
const totalMo = phase1Mo + recoMo + phase2Total;
const totalOneTime = recoOneTime;
const Row = ({ item, dark }) =>
// 20% of ad spend retained by Trillion as flat management fee
// QUESTIONS THAT MOVE BUDGET
→ What's your launch-window paid budget?
→ Where should the community live?
→ Which platform matters most to you?
→ Any campaigns that worked / flopped?
→ Who else signs off on this?
CHANNEL MIX SCALES TO BUDGET — lean version available
);
}
/* Slide 5 — the website remaster (foundation, not phase 2) */
function SlideLanding() {
return (
// WHAT YOUR SITE DOES TODAY
{["Hero competes with itself — wordmark, key art, and price tag all yelling at once.",
"Buy buttons hide below the fold. Scrolling kills the purchase.",
"One CTA for Steam, PS5, and Xbox shoppers — none of them feel addressed.",
"Thin gallery, no trailer commitment, zero social proof.",
"No email capture, no community pathway, no public roadmap.",
"Paid traffic lands, bounces, and we paid for it. Every clicked-but-lost shopper is money on the floor."].
map((x) =>
×{x}
)}
// RWD REMASTER · ON THE QUOTE
$4,495
{[
"One dominant CTA. Platform tabs rewrite it per store.",
"Sticky buy bar fires on scroll — catches every paid click.",
"Trailer above the fold. Eight-tile media grid with hover-play and lightbox.",
"Three sub-landing pages behind a mode switcher — A/B-ready for paid creative.",
"Email + community capture seeds your launch-day CRM.",
"Built clean for SEO — required, included on the quote.",
"Cross-device responsive — TV, desktop, tablet, mobile."].
map((x) =>
✓{x}
)}
→ Live walkthrough of the remaster · on this call
);
}
/* Slide 6 — next step */
function SlideNext() {
return (
GO.
TRILLION DIGITAL™ · DISCOVERY DECK · CLOSE
05 / 05
// 04 · NEXT STEP
The quote’s
already on
your desk.
The full quote is in HubSpot. We walk it line by line on this call.
If it lines up, sign off Friday — kickoff Monday.